B2B Branding Procedure
How does a brand manage to build trust and still stand out from the crowd in B2B? What requirements must brand attributes and brand story fulfill in order to combine timelessness and trends and remain successful in the future economy?
We've been answering these questions for over 20 years. We develop contemporary and holistic B2B brand experiences that present companies convincingly, drive growth and embody digital transformation. In three steps, we guide you on the path to an irresistible and differentiating B2B brand.
Working closely with you, we design a powerful brand that is distinctive and strategically effective along the entire customer journey.
Analysis
In the B2B environment, there is an individual terrain for each company with its own protagonists and rules.
For your company to be successful in this environment, a precise brand identity is essential. That's why we conduct a comprehensive analysis that takes into account your business, the competitive environment, relevant trends and, most importantly, your customers and their customer journeys.
On this basis, we create a solid foundation to position your brand in a customized, competitive and unique way in terms of content and visuals.
Positioning
The essence of your company is the guiding star for strategic positioning.
We link your attributes and goals to an authentic identity that gives you decisive competitive advantages.
Purpose, brand story, mission and value proposition form the basis for convincing communication with customers and employees and create orientation and trust.
Creation
Your brand's identity is experienced through the brand name, logo, corporate design and language.
To ensure successful, consistent and authentic brand experiences at all touchpoints, we use brand style guides, asset libraries and storytelling frameworks to develop the tools to stage the brand in daily business.
In this way, we give your products and services an impressive, convincing and consistent presence.
That's what happens when you bring in someone who really knows what they're doing and can add top-notch talent to our expertise and professionalism.CMO, Smartly.io
Our projects
These companies have successfully developed their brand with us
Our customers are companies in the B2B software sector as well as manufacturers of technical products. We have accompanied some of these companies on their way from a local startup to a globally operating "Unicorn".
