Brand sharpening for B2B

Brand upgrade for a stronger position in the B2B market

In a constantly changing market landscape and in the course of your entrepreneurial evolution, we support you in focusing your brand in a targeted manner.

Laser Focus for more radiant power

Make your brand an effective tool to achieve your business goals.

Whether upgrading the corporate identity, a complete rebranding or creating a new brand story – focusing the brand does not mean discarding everything that already exists. Rather, it helps sharpen your brand's profile both internally and externally.

Positioning workshops

Brand-Audits

Determination of the target groups

Customer-Journey-Analyse

Kundeninterviews

Visual concepts

Company analysis

Positioning

Storytelling-Frameworks

Brand Experience KPIs

Moodboards

Redesign

Drag for more

Success factors of a strong B2B brand

Bravely Authentic

Nothing is more convincing than clearly knowing who you are. This is how your company radiates credibility and demonstrates its relevance to customers, partners and employees. We support you in focusing your brand strategically and clearly.

Our goal is to help you focus your brand strategically and clearly.

Differentiation

There has never been so much competition for the attention of your target groups. Only those who convey a truly distinct individual identity stand out from the general cognitive noise.

We define and differentiate brands for more visibility and success. In terms of content and visuals.

Konsistency

A consistent and recognizable presence of your brand across different channels promotes understanding and trust among your customers.

With our frameworks and brand management services, we ensure that your brand unfolds its full potential for success, both visually and in terms of content.

Brand audit

Our approach to upgrading your brand

Brand audit

We analyze your brand using our specially developed B2B brand experience framework.

It's about seeing the big picture and pinpointing the points with the greatest development potential. We look at this: Corporate strategy, offering, target groups, customer journeys and the competition.

Our customer-centric approach is based on a deep understanding of your brand's target groups, which we get best in 1:1 meetings with customers and stakeholders from your company.

Brand sharpening

For us, a comprehensive brand focus means taking all aspects of your brand presence into account.

We unerringly create the best possible brand experience and sharpen your brand from positioning to content and design elements. And not out of sheer will to change, but to hit the mark through dedicated optimizations.

Style guides and brand storytelling frameworks ensure that your brand has visual and content consistency at all touchpoints and is consistently aligned with your target groups.

Brand activation

The introduction of a sharpened brand image doesn't just magically happen. It involves significant internal and external changes within the company.

We are at your side to support the implementation and rollout of your brand. Our aim is to ensure that all stakeholders understand the transformation and actively and enthusiastically support it.

With a customized brand management framework, we ensure that your brand is convincing at all touchpoints and generates added value.

Das SNK Brand KPI Framework

Our method for holistic brand sharpening

In order to evaluate the quality and effectiveness of a brand, various factors are crucial. For this reason, we have developed a Brand KPI Framework that maps these interrelationships. This evaluation matrix enables us to analyze individual brand aspects in isolation, and thus forms the ideal basis for focusing your brand in terms of positioning, communication and corporate design. It also provides you with a practical blueprint for strategic brand management.

Das SNK Brand Storytelling Framework

Our method for effective and consistent communication with your target groups

Regardless of whether it's a corporate group, a medium-sized company or a startup - the more different target groups and topics a company has, the more difficult it becomes to ensure effective and consistent brand and product communication across all channels. We have made the experience that classic communication guidelines - if they exist at all - no longer meet the requirements of the digital present. Our approach is a storytelling framework in which communication modules clearly and specifically define which topics are communicated to which target group and in which form. Simply put: Who do we tell what to. How do we communicate it, and what stories and evidence can we use to credibly back it up? The mission of the framework: relevance, understanding, credibility and conviction.