Laser Focus for more radiant power
Make your brand an effective tool to achieve your business goals.
Whether upgrading the corporate identity, a complete rebranding or creating a new brand story – focusing the brand does not mean discarding everything that already exists. Rather, it helps sharpen your brand's profile both internally and externally.
Success factors of a strong B2B brand
Brand audit
Our approach to upgrading your brand
Brand audit
We analyze your brand using our specially developed B2B brand experience framework.
It's about seeing the big picture and pinpointing the points with the greatest development potential. We look at this: Corporate strategy, offering, target groups, customer journeys and the competition.
Our customer-centric approach is based on a deep understanding of your brand's target groups, which we get best in 1:1 meetings with customers and stakeholders from your company.
Brand sharpening
For us, a comprehensive brand focus means taking all aspects of your brand presence into account.
We unerringly create the best possible brand experience and sharpen your brand from positioning to content and design elements. And not out of sheer will to change, but to hit the mark through dedicated optimizations.
Style guides and brand storytelling frameworks ensure that your brand has visual and content consistency at all touchpoints and is consistently aligned with your target groups.
Brand activation
The introduction of a sharpened brand image doesn't just magically happen. It involves significant internal and external changes within the company.
We are at your side to support the implementation and rollout of your brand. Our aim is to ensure that all stakeholders understand the transformation and actively and enthusiastically support it.
With a customized brand management framework, we ensure that your brand is convincing at all touchpoints and generates added value.
Projects
Tech, Mobility, Industry: We have catapulted these B2B brands to the next level.
That's what happens when you bring in someone who really knows what they're doing and can add top-notch talent to our expertise and professionalism.CMO, Vice President of Global Marketing