Game changer in e-commerce: brand focussing for commercetools
In this way, we are giving the commercetools brand a real boost on its way to becoming the absolute SaaS pioneer in the field of e-commerce software.
Getting the right things to the right people
Over the course of a brand's life, the requirements and focus topics may well change. In order to do justice to this, we further develop the brand strategy of the tech unicorn and software provider commercetools, develop the content and visual brand communication and design their most important brand touchpoint: the corporate website
The Munich-based company's excellent work is rewarded. A valuation of over 1.5 billion euros has catapulted it to become a leading solution provider for e-commerce software and a global player at the same time. But it is also something special - its cloud-based headless e-commerce platform, which offers customers a growing ecosystem of different microservices.
And their greatest strength so far (in the most affectionate sense) has been direct nerd-to-nerd communication. In other words, this provider of innovative technologies and a particularly tech-savvy target group were able to talk shop smoothly, with a perceived complexity too often putting off other target groups. A wonderful example of how a truly fantastic product cannot realize its commercial potential as long as it is not accessible to business decision-makers such as C-level executives, e-commerce managers and finance departments.
Our approach: brand focus step by step
So how do you ignite a passion for APIs and microservices in potential customers without an IT background? For us, clear as day – by focusing on their needs.
Brand strategy
Further development of the positioning
A comprehensive brand audit serves as the basis. Where does the brand stand now? How clear is the positioning and how skillfully is it communicated both visually and in terms of content? In a joint workshop with commercetools, we then work out the most important target groups, determine the target image of the brand character and uncover the most influential optimization potential.
Brand communication: brand stories and brand design
The common thread in communication
Whether B2B, B2C or D2C – the commercetools software creates new opportunities in e-commerce. This core idea serves as a common thread for the entire brand communication and is also reflected in the brand design. Bright, eye-catching colors and a myriad of motifs underline the potential of headless e-commerce. Our brand style guide ensures that the design is used consistently across all touchpoints and channels.
Modular, flexible and therefore easily scalable – the most important USPs of the commercetools software are directly visible in our design. We are constantly creating new key visuals from the combination of three standard elements.
We have a long-standing partnership with SNK: we launched our first joint project shortly after the company was founded. Creative in conception, pragmatic and goal-oriented in implementation – for us, this is the perfect combination.Vice President Global Marketing commercetools
