Next-gen software deserves a next-gen brand experience
The collaboration Factory has big plans. Their product cplace, the project and portfolio management tool, is set to really shake up the market and finally dethrone Excel – a clear case for a Brave New Brands.
Fresh, sophisticated und modular
Transformation happens from within
With its no- and low-code project management solution cplace, collaboration factory is revolutionizing the way people and organizations work together in complex projects: self-determined, flexible and with a bouquet of possibilities and methods.
For us, it is clear what the brand needs - visual support for the mature pioneering spirit that those behind this great product clearly bring to the table and want to demonstrate. In the strategy, this is made particularly clear in the vision, mission and purpose: because in 5 years' time, cplace wants to be established in all industries as the trend-setting SaaS solution for successful project and portfolio management.
We also translate this courage into the visual brand appearance. The result is a varied and modular design system that visually reflects the versatility and powerful functionality of the tool. Of course, the target group is not to be neglected – which we approach with confidence while still maintaining a balance between an enterprise-capable product and the ambitious scale-up mentality of collaboration Factory as a company.
Working with the project team was a delight. Respectful communication, a solution-oriented mindset and, as the cherry on top, a good dose of ambition. It made us wish we could rethink the brand again and again!
Visual interpretation of the company's vision
Who’s brave wants to look also the part
We also translate this courage into the visual appearance of the brand. The result is a varied and modular design system that visually reflects the versatility and powerful functionalities of the tool. Of course, the target group should not be neglected – which we approached with confidence while maintaining a balance between an enterprise-capable product and the ambitious scale-up mentality of collaboration Factory as a company.
Working with the project team was a delight. Respectful communication, a solution-oriented mindset and, as the cherry on top, a good dose of ambition. It made us wish we could rethink the brand again and again!
