Myra Security
With a broad chest and a top-notch SaaS platform, they stand for IT security.
Die Aufgabe
We fulfill the desire for a strong brand that confidently represents a quality product.
The German software company Myra Security offers a particularly secure, certified Security-as-a-Service platform to protect digital business processes. With the new brand, we want to reflect the company's well-deserved self-assurance and ensure greater gravitas. Check.
Die Lösung
We analyze the status quo, the market, and discuss with stakeholders in order to develop a targeted brand and communication strategy for a new standard in global IT security.
We find a strong, authentic voice, formulate a strategy including vision and mission and add a fresh coat of paint with a style that is approachable, but also clearly shows that they live IT security and are aware of the great responsibility they bear.
Frische Farbauswahl mit Sinn und Zweck
The new color palette is not just an eye-catcher. We use the colors to represent different types of traffic that hit IT systems and thus clearly explain the product functions even in abstract graphics.
A modular key visual
The modular key visual depicts the structure and functionalities of the Myra product portfolio and is effective, both in its entirety and in detailed individual views, for example for product pages or data sheets.
The website builds a foundation for trust
The new design also supports a successful user experience on the website. A simplified navigation concept was developed to make the most of the website's potential as one of the first and most important touchpoints. The new visual storytelling gave the user a secure "I've come to the right place" feeling. This made it possible to find convincing information and decisive arguments for the initial contact with Myra as quickly as possible.
Spreading the word
It is also important to us out of personal conviction to present Myra's services and thus your service to society in the best possible way. This is achieved above all thanks to consistency in the brand experience. Therefore, a variety of designs and templates were created. For example, presentation templates, trade fair stands, whitepapers and product data sheets, as well as advertisements for online and offline channels.
