Just founded and already world market leader: Yunex Traffic a Siemens Business

This carve-out has a lot to offer and we provide support with brand strategy, design and employer branding.

B2B BRAND EXPERIENCE IN ALL DIMENSIONS

Off to new shores without forgetting our origins – this is the motto under which the new brand is being created

Yunex Traffic is a spin-off from Siemens Mobility and combines the standards and expertise of this renowned institution with the agile and innovation-driven mindset of a start-up.

With its traffic ecosystems, Yunex brings more safety and sustainability to urban traffic. We give this pioneering mission an appropriate face. We develop the strategy and positioning, write powerful messages and create a meaningful design that reflects the exciting mix of a start-up with deep roots.

SNK was an important sparring partner for us in the development of the brand and brand design. We tweaked and tinkered together - and in the end, despite the tight schedule, we achieved a result that we are more than satisfied with.

Ingrid Gogl VP Marketing & Communication

Zu sehen ist ein Moodboard im neuen Markendesign von Yunex Traffic, entwickelt von der Designagentur SNK

Corporate Design

Picture of an intersection in city traffic

Visual language

Vehicles

Zu sehen ist eine Collage mit verschiedenen Werbeanzeigen für Yunex Traffic

Display

Illustration

Zu sehen sind mobile Devices mit einer App im neuen Markendesign von Yunex Traffic, entwickelt von der Designagentur SNK

Apps

Website

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Our approach

How does the new brand position itself? What messages does it convey and how are they presented visually? These are the questions we answer.

Brand development: strategy and positioning
Brand design: Bringing the brand to life
Brand experience: creating brand touchpoints

Bedeutung der Marke Yunex: YU (Uniting) + NEX (what's next in traffic)

First step

Brand development: the foundation with strategy and positioning

Successful brands always arise from the values and ambitions of the company and therefore the people behind it. That's why we take the time to gather and involve all stakeholders. We may be the brand experts, have experience and know the market, but only the stakeholders are the experts for the company, its mission, products, services, and customers.

For Yunex in particular, we define the most important target groups and USPs and determine the brand character in contrast to the parent company Siemens in order to derive the basic positioning of the brand.

Second step

Brand design: Breathing life into the brand

"Uniting what's next in Traffic" is what the brand name Yunex Traffic stands for and the name says it all. With a soft, hopeful color palette and flowing organic gradients and a cool, futuristic logo, we set the tone for the visual communication of this forward-looking and system-critical topic.

The whole thing is enriched with a comprehensive set of visual elements such as typography, imagery, icons, illustrations, 3D renderings and the special data visuals.

Visual storytelling

In the visual language and the combined data visuals, we specifically address the topics of urban transportation and the collection and analysis of data, which are at the heart of Yunex's work.

The theme here is always the transformation of the modern city into a place that can also be sustainable and offer quality of life - all with the support of Yunex and its intelligent mobility concepts.

(Kopie 6)

3D renderings

Urban transformation you can actually touch. 3D animations that convey exactly what Yunex wants to achieve: to secure a future for nowadays congested and smoggy cities – for each and every one of them.

Data Visuals

Big data – small data – data visuals. Without data collection and evaluation, no optimization potential can be filtered out, no holistic picture can be created. In order to emphasize their importance and give photography that certain Yunex character, we combine the worlds of data and reality.

Third step

Brand experience: a brand you can touch and experience

When we talk about TP, we of course only mean one thing: touchpoints, i.e. all the ways in which a person actively or passively comes into contact with the brand. Of course, this includes the website, social media, brochures and trade fairs, but also work clothing and other means of communication that have an internal impact and allow all employees to jump on board the streetcar to the future.

Brochures

A brochure, is a brochure, is a brochure. Visually elegant, a haptic highlight, first-class content. Image and product brochures are an important channel to the target group for Yunex Traffic.

Zu sehen sind Image- und Produktbroschüren für Yunex von der Designagentur SNK

Social Media

We probably don't need to talk about the importance of social media. That it’s part of the communication is set. How to successfully, is the question. But so far we would say: Lovin’ it!

Work clothes

Everything new from one day to the next? Change management should not be underestimated. What helps to get everyone on board with the new brand? Well… it's certainly not the be-all and end-all, but stylish workwear and cool merchandise certainly can't do any harm.

Zu sehen sind Yunex Jacken mit der Aufschrift Yunex Traffic

Zu sehen ist der Messestand von Yunex Traffic auf dem TS World Congress 2021

Trade Fairs

No matter how well we may have got through the remote-only period, in the end everyone is happy to be back on site, shaking hands, networking and strolling through the packed exhibition hall. People stop where they expect to find something interesting. This expectation is created above all by the exhibition booth, which stands out from the crowd even from a distance – as was the case for YUNEX at the ITS World Congress.

The brand new website goes live just in time for the official spin-off. Our esteemed UX and development colleagues from schoene neue kinder took care of the implementation of the site on a TYPO3 basis. Finally, the digital marketing team contributed the appropriate content. And quite honestly – we are happy with how they implemented the brand on this important channel.