New brand design as "Part of AVS Römer's Success"
Brand development and asset creation for a hidden champion from the Black Forest.
Fits, sits and is 100% free of dead space
Quality down to the smallest detail
"Part of your Success" is not just a slogan at AVS Römer, but a value proposition that is put into practice. Its quality products, such as valves, fittings, sensors and pumps, are used in the food & beverage, industrial and life sciences sectors for all those producers for whom durability, reliability and perfect dimensions have the highest priority.
We make our contribution with our extensive brand work. Finally, the appearance can also keep up with the very high standards of this traditional company. Just like the products, it is characterized by great versatility and is suitable in all communication situations - whether on the website, in employer branding, on advertisements and even on buses.
Dynamic and in love with detail
A brand born from the product
We take the slogan literally and work with the "parts" that AVS Römer produces. We develop the figurative mark from abstract representations of the parts and emphasize the flexibility and versatility of the products, which can be reassembled again and again without alienating the appearance of the brand.
We are never interested in changing something just to change something. The raspberry red, which is well-known and loved by the company and its customers, is only given a small update to make it a little fresher and is complemented by the new, deep "pearl night blue". Modern typography and imagery complement the corporate design. All in all, a combination that shows: We are staying true to ourselves and are ready for the future.