Aiming high – with brand, storytelling and UX
AeroSys is a true pioneer in aviation. Its digital co-pilot "Goose" makes single-pilot operations safer.
Off to new spheres
Airy and cool look for an innovative product that can save lives.
Goose, the AI-based voice assistant from AeroSys, takes over most of the functions of a co-pilot in small machines.
As an experienced B2B agency for SaaS brands, web applications and marketing, we usually work with software that is particularly complex and exciting, but which has a rather abstract and at most indirect impact on everyday life. "Goose" is a wonderful, catchy change of pace that we also like to give wings to visually and digitally.
With the brand, we bring together the spirit of today's aviation with the technology of tomorrow. This is particularly evident in the key visual, which combines a reflection of the sky with the shape of a soundtrack. A kind of audiovisual frequency that reflects the brand character and makes a clear statement with soft colors and self-confident, futuristic lettering.
On the website, the whole thing is presented in a pointed way, thanks to texts based on the storytelling framework developed especially for AeroSys, enriched with exciting animations and a clear information architecture, packaged in a suitable visual design. The perfect user experience to support the perfect pilot experience.
![Ein Bild zeigt eine Collage aus Design Assets von AeroSys.](/media/_processed_/b/8/csm_AeroSys-02-collage_25d09eb5a0.jpg)
Off to new spheres
Airy and cool look for an innovative product that can save lives. (Kopie 1)
Goose, the AI-based voice assistant from AeroSys, takes over most of the functions of a co-pilot in small machines.
As an experienced B2B agency for SaaS brands, web applications and marketing, we usually work with software that is particularly complex and exciting, but which has a rather abstract and at most indirect impact on everyday life. "Goose" is a wonderful, catchy change of pace that we also like to give wings to visually and digitally.
With the brand, we bring together the spirit of today's aviation with the technology of tomorrow. This is particularly evident in the key visual, which combines a reflection of the sky with the shape of a soundtrack. A kind of audiovisual frequency that reflects the brand character and makes a clear statement with soft colors and self-confident, futuristic lettering.
On the website, the whole thing is presented in a pointed way, thanks to texts based on the storytelling framework developed especially for AeroSys, enriched with exciting animations and a clear information architecture, packaged in a suitable visual design. The perfect user experience to support the perfect pilot experience.
![Ein Bild zeigt Auszüge aus den Brand Guidelines für AeroSys.](/media/_processed_/b/e/csm_AeroSys-03-styleguide-overview-full-width_c11514c6a2.jpg)